On July 30, 2026, Shen Lihui, Founder and CEO of Modern Sky , also the organizer of Strawberry Music Festival, attended the China International Digital Entertainment Industry Conference · 2026 Digital Entertainment Consumption Scenario Summit. He delivered a keynote speech titled “Innovative Exploration of Integrating Gaming with Offline Music Experiences: The Case of Strawberry Music Festival Game House.”

In recent years, Modern Sky’s exploration in this field has focused on three main areas: music content, live performances, and music festival experiences. In terms of music content, Modern Sky has collaborated with Hypergryph in music production projects based on several of its IPs. In terms of offline performances, it has has partnered with the IPs of NARAKA: BLADEPOINT and Ghost Story to present the “Be‘an Music Festival”, exploring ways to bring together game worlds, music content, and live experiences.

It is also revealed that Modern Sky will cooperate with Game of Sultans this year to create immersive live performances incorporating narrative elements, along with pop-up merchandise stores, and also in discussions with game companies and IP holders in China and abroad, including CD PROJEKT RED (CDPR), with plans to explore more possibilities through co-creation in the future.

From July 31 to August 2, Game House, Modern Sky’s music-and-gaming initiative, will be in the BTOB area of ChinaJoy 2026. It is a new attempt incubated by Modern Sky at the Strawberry Music Festival, Through game trials, interactive activities, and dedicated stage programming, it explores ways to make gaming an integral part of the music festival experience.

In previous projects, Game House brought more than ten games together at Strawberry Music Festival venues, attracting over 20,000 visits in total over three days. From making game worlds “heard” through music to giving players the opportunity to truly “enter” and “stay”, Modern Sky continues to explore new ways of connecting gaming with offline music experiences.